Charity Representative Name
Samantha Evans – Fundraising Officer
Amount raised so far
What does this mean to your charity?
Borderline are 100% reliant on fundraising. The money raised so far has contributed towards our Beds for Borderline project. As part of our housing service, we have priority access to rooms at a YMCA hostel in London, which provides warm, comfortable and private accommodation. Borderline clients are also offered specialist support services aimed at improving employability, through education, training and employment, as well as independent living skills such as cooking and budgeting.
Each room is a starter home for 18 months. This project has the potential to help 12 Scots a year, at the cost of £665 per person. The £419.89 has already nearly paid for a bed at the YMCA which will help a client just like Paul:
Paul suffered years of abuse by a partner. This led him to experience severe anxiety. When he finally walked out of the relationship he had lost contact with his family and friends. He had nowhere else to turn and started to sleep on the streets.
Paul was found by his local outreach team who referred him to Borderline’s Scottish Outreach Worker. Borderline arranged for him to be allocated a bed at a local YMCA. With support from Borderline, Paul gradually gained confidence. He was given a room, volunteered at the YMCA, and, in time, moved into a flat of his own.
Paul said: “Borderline gave me one hundred percent support and they were with me all of the way. I don’t know what I would have done without them.”
What communication channels do you use to promote Give as you Live?
Borderline promotes Give as you Live through our Twitter account and Facebook page as well as featuring a link on our website. We have also featured Give as you Live multiple times on our semi-annual newsletter. This newsletter is sent to all of Borderline’s individual donors, all Churches of Scotland, the Trust and foundations that have recently donated to Borderline and all Scottish organisations in London.
What Give as you Live resources have you used to promote it to your supporters?
Borderline has utilised the marketing toolkit extensively. Our Fundraising Officer is registered to receive the weekly resources, which help when scheduling social media content for the week ahead. We also print the quarterly marketing calendar to ensure we are up to date with the various campaigns.
How have you found the seasonal campaigns Give as you Live create?
The seasonal campaigns help focus the social media content on current events. Each post gives examples of shops that count in the deal, e.g. for Mother’s Day there was a big emphasis on buying flowers from InterFlora UK, which one of our supporters commented and said she did not realise the diversity of shops that were listed with Give as you Live. The seasonal campaigns also incorporate something for everyone.
What does winning a £500 donation mean to the charity?
The contribution we got from Give as you Live will help us fund our Outreach Worker specifically for Scots in London. According to a recent survey commissioned by Borderline, Scots represent 12% of the UK homelessness population in London. Our Outreach Worker works directly with Scots who have been sleeping rough on the streets of London and help them make the necessary life changes to stay off the streets. Our original target for this project was to help 15 homeless Scots each year. In the first year we supported 26 clients. The following year, we were in contact with 51 clients, more than triple our original target. We are very grateful for winning a £500 donation from Give as you Live to help fund this project.
What advice you would offer to a new charity getting started with Give as you Live?
Firstly, include a variation of campaigns, e.g. for quarter 2 there are options to post in relation to Easter, the Home and Garden campaign, Father’s Day Campaign etc. By posting regularly on the majority of these, you are increasingly appealing to different supporters, as there is something for everyone. Secondly, tweet more than you post on Facebook. I have found if you tweet 3-4 times on one specific campaign, that will engage more people than tweeting just once about that campaign. Thirdly, know your donors. If you know you have predominately females following your social media for example, certain posts will be more favorable.
Testimonial about Give as you Live?
With only one fundraiser, it can sometimes be difficult to think of new and fresh ways to engage our supporters. Raising money through Give as you Live has allowed us to approach donors in different ways than we have done before. Not only that, but it is also a very easy way to raise money for your charity. It takes limited amount of time for the charity to promote seeing as Give as you Live provide all marketing materials and schedules, and also everyone shops so you can appeal to a wide audience. It offers people the opportunity to help their chosen charity at no extra cost to them.