Case Study – Red Trouser Day


Charity Representative Name
Paul Finch

Amount raised so far
£53,512

What does this mean to your charity?
We are supporting life changing research in earlier detection methods for bowel cancer, technology to support research and emotional wellbeing for patients – all of which is aimed at improving patients outcomes. So this amount of money is a major contribution, but it costs £50-60k pa for a researcher and not all research works, so there’s still a long way to go.

What communication channels do you use to promote Give as you Live?
Printed cards – we hand out 000’s as part of our awareness campaign and people engage more readily with GAL concept. We also use Facebook, Instagram and Twitter

What Give as you Live resources have you used to promote it to your supporters?
We repost the FB, Twitter posts

Testimonial about Give as you Live
The concept behind Give as you Live is excellent and grabs immediate attention with our audience. People love the concept of raising money at no expense – and it dovetails well with our awareness cards