Online shopping is here to stay

It has been reported that internet sales soared by 25% in the run-up to Christmas, with the bad weather the primary contributing factor, as people went online rather than brave the elements on the high street.

This article on the BBC points to reasons, keeping warm and toasty at home, why online shopping is popular all-year round. Rather than just competing on price, successful internet retailers are also enticing shoppers online using technology – the very foundations the internet is built on. For example 1-click ordering systems, or predicting and recommending items.

Online shopping is a growing trend; people in the UK spent 18% more online than in 2009 and this has been predicted to continue increasing this year. £1 in every £10 we spend shopping is done online, and Everyclick has recognised the power of this to raise funds for charities.

Give as you Live represents an additional £1.25bn in potential unrestricted revenues available to UK causes, which can be generated by the technology developed by Everyclick. Using Give as you Live means you can enjoy the benefits of shopping online and give to your favourite cause, without giving any additional cash. A powerful way for retailers to entice shoppers online!