Nikkie de Jager has become the internet queen of make-up thanks to her YouTube Nikkie Tutorials channel, and she has now amassed even more fans after she made a video demonstrating the dramatic effects of make-up that has since gone viral. The Power of Makeup! video has not be confined to the internet, either. So impressive are the results that since Nikkie made the short film, she has become a multi-media sensations, making headlines on worldwide news programmes and making an appearance on Good Morning America.
In the film, Nikkie appears completely bare-faced – a very different look to how viewers of her tutorials normally see her. She admits that in real life many people do not believe that she is the same person as the one they see on their computer screens. There’s no doubt that it would be easy to think that it was two different people in The Power of Make-up video, were it not for the fact that Nikkie gives viewers a step-by-step guide to how she is creating the ‘glam’ look she is aiming for – on only one side of her face.
The video has now received in excess of nine million YouTube views and is also circulating widely on social networking channels such as Facebook. Nikkie says she wanted to stop women from feeling guilty about using make-up and show off the power that it can have. On Good Morning America she talked about how well-applied make-up can help you to look like Jennifer Lopez or Kim Kardashian. This may seem like a far-fetched claim – until you see The Power of Make Up! Film, and then the idea does not seem all that outlandish after all.
Nikkie starts by creating a base using Smashbox Primer Water and Koh Gen Do Aqua Foundation. She covers up imperfections and dark circles beneath her eyes with MAC Pro Longwear Concealer and finishes off with a liberal dusting of Make-up Studio Translucent Powder.
Contouring plays a major part in Nikkie’s transformation, and she uses a range of products to define, mask and highlight different areas of her face and cheeks. These include Kat von D Shade + Light Contour Palette, Too Faced Milk Chocolate Soleil Bronzer, Milani Cosmetics Baked Blush in Luminoso, and The Balm Mary-Lou Manizer Highlight Powder. Her brows are defined using a soft ochre from the MAC Paint Pot range, and her eyes are widened and shaped using a variety of eyeshadow from Anastasia Beverly Hills. She adds a fashionable glimmer using Make-up Studio Jewel Effects in Shine, and boosts the drama value with false eyelashes and lots of Make-up Studio Waterproof 3D Extra Black Mascara, along with Kat von D Tattoo Liner and NYC Liquid Liner in black.
The perfect pout is created by first drawing on the shape using a MAC Lip Pencil in Boldly Bare, which gives a deliciously full appearance. Nikkie fills in the rest of her lips using a Dose of Colors Lipstick in Soft Touch. The finishing touch is lashings of Rimmel Lipgloss for that high-shine appearance. The results are not for everyone – there is on awful lot of make-up going on to create this look (even on only half a face) – but it does give an excellent idea of the transforming power that good cosmetics can have.