The third sector is always searching for new ways to encourage donations, in recent years new and innovative schemes such as Give as you Live have been adopted by charities of all sizes to raise extra funds as old school fundraising methods are becoming less relevant to the younger generation.
Millennials want to be able to donate quickly and simply – they don’t deal in filling in pieces of paper and don’t feel comfortable committing to a string of direct debits. Charities need to implement engaging ways to donate that are quick and give donors that feel good factor they can share with their friends.
Recently we saw a great initiative pop up on LinkedIn where a charity had just received contactless card machines which had ‘Donate £2’ and ‘Donate £5’ flyers attached to them – a quick and simple way to collect donations at busy events!
We also spotted this amazing interactive advert pop up on our Facebook feed – a donor swipes their card to not only trigger a $2 donation, but also cut the rope that’s binding the hands of an imprisoned child. This is a fantastic way of quickly showing the donor where their money is going and why donating to the cause is important. Watching others swipe their card, causes a knock on effect to those around them giving the mechanic that shareable factor.
Watch the video below and let us know what you think in the comments below…