Internet users grow, online behaviour remains the same

Analysts have predicted that half the world’s population (3.6 billion to be exact) will be online by 2015 – that’s a lot!

With such a large audience comes great opportunities, but one key factor to remember is that the internet is intended to help users do what they want, interrupting this is difficult. It’s vital for any brand, be it a charity or a business, to not try to change user behaviour but instead find ways to engage.

In the third sector, for example, there are growing communities of supporters which can prove to be an asset for any charity as a means of building loyalty and raising funds. “How?” you ask.

Well, the beauty of the Give as you Live™ app is that we’ve developed it with these online behaviours in mind so it speaks to these communities. Once downloaded, that’s it. The user can go to any site, search anything and the app will discreetly inform when it is possible to raise money for your charity. There’s no logging and out, there’s no specific site you need to go to first, Give as you Live sits in the background and does all the hard work for you.

Now, imagine how much money could be raised for charity if half the world was using Give as you Live…