Savvy shoppers do it online – Infographic


With the recent Philanthropy Review report bypassing any thought that innovation and technology could make a huge difference in fundraising, we were compelled to spell out the opportunities. With £60+ billion spent online in the UK, it’s clear that internet shopping is big business. 

To celebrate the start of the Institute of Fundraising convention 2011, we’ve created a digital picture of the UK online shopping landscape, which highlights the potential for the third sector. This infographic has been featured in the Guardian; see what Technology Editor Charles Arthur has to say about it.

Would UK charities like an extra £1.25 billion in their collective pockets? It’s perfectly possible to do this every year. With Give as you Live™ every time someone shops online, a percentage of the spend can be donated to any UK charity of their choice. The figures speak for themselves!


3 Responses

  1. avatar Paul Seligman

    5 September, 2011 22:52

    I understand where Tim is coming from but it misses the point. If these companies currently have a business model that says they will pay a percentage of sales receipts to an introducer, who can give it to charity in this case, we can choose to take advantage of it. They aren’t going to give this money away if you don’t shop with them (or they won’t have profits) or if you don’t, in effect, ask for it.

    It’s different to those promotions that I regard as almost cons ‘buy this pack of xxx and we’ll give 5p to this cause”. Usually the small print to these says ‘up to £100,000’ (say). In other words, they are going to sell far more than that anyway and have simply allocated £100k as part of an existing advertising budget. In the give-as-you live/easy-fundraising scenario, there is no artificial limit, and you can choose from a vast range of charities and good causes..

    • avatar Matt, Everyclick

      6 September, 2011 09:16

      Thanks for your comments Paul. As you’d expect, we agree! Give as you Live offers a completely unrestricted flow of income for any of the 200,000 plus charities in the UK, and we’re constantly working on adding more stores and more features to help charities raise as much as they can.



  2. avatar Tim Eveleigh

    22 August, 2011 16:30

    If these companies have enough spare money to give away why don’t they simply give it away instead of waiting for people to sign up for something?