Internet shopping now accounts for £1 in every £5 spent in the UK. In a report in The Independent newspaper, online sales for January rose by 49%, which is the highest increase for nearly a year. This report tells us that not only is a large chunk of consumer spending now done online, but it is a growing trend.
There is clearly enormous potential for businesses to tap into this market and make money. However, Everyclick has also recognised the enormous potential in this trend to do good. Everyclick has calculated that there is £1.25billion available in 2011 for the UK’s 200,000 charities through Give as you Live. If the growth of online shopping continues at this rapid rate, then a massive amount of fundraising can be done through the internet using Everyclick’s’ technology and just think of the difference that Give as you Live could make if charities could take a slice of the £1 in every £5 spent in the UK.