Most Facebook users have probably established by now that there are no right or wrong answers to social media, some of us consider ourselves to be guru’s, others just can’t seem to get the hang of it. Well we’re hoping we’ve started to get some of it right and that we’re keeping charities up to date with all the important news from Give as you Live.
We’ve chosen our top three favourite charity Facebook pages, here’s why we like them so much…
1. Breast Cancer Campaign
Breast cancer campaign have a great Facebook page, the tabs on the left hand side provide their supporter with a lot of useful information:
Firstly, the twitter feed. Not all updates get posted on Facebook, but by adding the twitter feed it means their supporters are getting the key Facebook updates as well as the real time Twitter updates.
Secondly, the YouTube Box. The video’s included in here are not only heartfelt but also inspiring to people who are thinking about raising funds.
Lastly the Events. By adding the events on here it keeps supporters informed about up and coming and what they can be getting involved with.
2. Amnesty International UK
Amnesty International UK have made really good use of their Facebook page to communicate with their supporters:
They have created a really eye catching welcome page. The people’s faces combined with the bright pink and white writing make it dynamic and as soon as you read it you know exactly what the charity is all about. They make great use of videos, they have several posted in their video’s tab and have also posted some different ones to their wall feed. It makes their page interesting.
They use a variety of different methods to post on Facebook. Not only video’s and photo’s but also links to their new video magazine show, Amnesty TV. They follow what’s hot in the news and are a reliable source of information for human rights issues.
WWF have several features to their Facebook page which differentiates them from other charities:
Their welcome page tells you what type of updates you will get if you ‘like’ them. This is an honest approach but it means that only true fans will ‘like’ them and get their updates.They have a ‘WWF Global’ tab which provides links to all the different WWF branches around the world, so if you want to quickly find one you can just go here. They have a ‘Unique Gifts’ tab, so if someone you know loves tiger’s, for example you could buy them the ‘Give a tiger a fighting chance’ personalised certificate which is worth around £60, you are then given the option to add an additional donation on top.