Top Tips for Business Fundraising


Fundraising can be a great way to support good causes whilst boosting your brand image and bonding your staff. You do need to make sure that you’re making the most of your efforts, however, by utilising the following top tips.

Stand Out from the Crowd

Your fundraising efforts can set you apart from the crowd and give you the edge when it comes to the competition. Stride ahead with interesting, entertaining or attention-grabbing fundraising efforts and enjoy good publicity to make your business really stand out to prospective staff, investors or customers.

Be Innovative

Be brave and innovative when it comes to your fundraising endeavours. Don’t be afraid to shun the norm in favour of unique ideas that fit in well with your brand and company ethos.

Utilise Social Media

There’s no doubting the power of social media in the modern world, so ensure that you can harness this power and make your fundraising efforts as effective as possible. Social media, as well as traditional media, can be vital in publicising your fundraising efforts as well as promoting your partnerships, messages and goals.

Compelling Proposition

Come up with compelling fundraising ideas which will truly benefit your business and the wider world. You might not be able to change the planet, but effective fundraising can have a massive effect, both on charities’ budgets and your business reputation.

Feel Pride

Don’t be afraid to celebrate your fundraising achievements at any time of the year. Making your staff feel proud of their achievements can cement relationships which can be mutually beneficial for many years to come.

Set Your Goals

Do you want to help your chosen charity develop an existing project or try something completely new? Do you want to raise funds for a multitude of good causes or focus on just one? Answering these questions before you start fundraising will offer clarity that benefactors are sure to appreciate.

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