A new way to reward your customers

for VOGUE.CO.UK Online Fashion Week Retailers

Your brand can connect your customers with their favourite cause every time they shop with Online Fashion Week and Give as you Live, deepening loyalty and raising money for any UK charity

Read a letter from Dolly Jones, VOGUE.CO.UK's editor

With the Give as you Live retailer programme:

You decide the percentage of each purchase you want to donate to charity and your customers decide where they want to send the money they raise
Give as you Live tracks all shopping activity and disburses the funds raised to the causes selected by your shoppers.
Your shoppers can select any one of over 220,000 UK causes.

This personal connection of your brand to your customer's favourite cause comes without any upfront cost to you.

Give as you Live technology is already used by more than 1,300 leading retailers including Selfridges, M&S and British Airways. Read blog posts from our shoppers sharing their Give as you Live experiences.

Find out how you can get involved

I'm a shopper

I'm a retailer, media owner or charity

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How to add your online store to Give as you Live:

For retailers with an existing affiliate program with Affiliate Window, TradeDoubler, LinkShare and/or Buy.atIf you have accepted Give as you Live as an affiliate you are already raising money for charity through Give as you Live. If you have not accepted us please do so. Once you do this, purchases made through Give as you Live raise money for any charity your shoppers chooses without further intervention from you. If you would like to increase your commission rate for Online Fashion Week please contact us
For retailers without an affiliate program, please contact us for details of how you can join our program.

How funds are disbursed to Charity

Everyclick's standard Give as you Live terms are that a minimum of 50% of the commission collected from a retailer is passed on to the charity of each shoppers choice to cover the costs of the disbursement of funds to any UK charity selected a shopper. Payments are made to charity monthly.
For Online Giving Week, because VOGUE.CO.UK wants to raise as much money as possible, Give as you Live has capped the commission they retain to manage disbursements to a maximum of 2.5% of the net order value of any product sold through Online Fashion Week. If the retailer donation is less than 5%, half of the donation commission is retained

This means that if a retailer sells an outfit for £100 via an affiliate program with a 5% commission, Give as you Live collects £5 and sends £2.50 of that to the customer's nominated charity. If, during Online Fashion Week, that retailer decides to donate 10% of all takings to charity, then Give as you Live collects £10, retains £2.50 of that and gives the remaining £7.50 to the customer's nominated charity. If the retailer decides to give 15% of all takings to charity, Give as you Live collects £15, retains £2.50 of that and distributes the remaining £12.50 to the shopper's nominated charity.
What is important is the donation percentage that is displayed to a shopper is always 100% of what the charity will receive.


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