Activision Blizzard Reports on 2014 Successes

Game-creator Activision Blizzard has announced its yearly earnings figures and revealed that over 16 million people have now registered to play its Destiny sci-fi shooter. Demonstrating the money circulating in the modern gaming world, Activision Blizzard amassed revenues of £3.14 billion in 2014. This was slightly down on 2013, but the last quarter was up on the previous year.activision-blizzard

It was a busy old year for Activision Blizzard, with futuristic shooter Destiny (Xbox One/PS4) being one of the biggest successes. Mind you, that’s probably a good job given that it cost the company around $500 million to develop and market it. The company also launched Hearthstone (Android/iOS) last year, which saw a massive 25 million people sign up to play and was the major surprise success of the year.

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For those of you not in the know, this one’s a combat card-based game that’s linked to the successful Warcraft series. The Warlords of Draenor, another expansion on the World of Warcraft (WoW) series, was launched in November and saw subscribers go beyond the ten million mark once again. The number of people playing WoW had been dropping, but the release of Warlords saw a massive 3.3 million copies being sold in the first 24 hours.

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Another major success for the company in 2014 was Call of Duty: Advanced Warfare (Xbox One/PS4), which was last year’s top-selling game for consoles, although it still hasn’t been enough to satisfy some gaming analysts. The news seemed positive for Activision Blizzard, but some critics have been concerned by the fact that actual sales figures for Advanced Warfare and Destiny were not released. Wesley Yin-Poole, the deputy editor of Eurogamer, said this had ‘troubled analysts’, adding that the Call of Duty Series had gone past its heyday. In a bid to scrape all of the money from the CoD market, Activision Blizzard is now looking at new markets, including China, where gamers are getting access to a free-to-play challenge.