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Baby Loss Awareness Week

The death of a baby is not a rare event. It can happen to anyone. Every year, thousands of people in the UK are affected by the death of a baby or experience pregnancy loss. Baby Loss Awareness Week, 9th - 15th October, is a collaboration of more than 60 charities across the UK.


Throughout the week bereaved parents, their families and friends, unite with each other and others across the world to commemorate the lives of babies who died during pregnancy, at or soon after birth and in infancy.

Now in its 16th year, Baby Loss Awareness Week calls for tangible improvements in research, care and policy around bereavement support and highlights bereavement support and services available for anyone affected by the death of a baby at any stage.


How you can get involved and raise vital funds via Give as you Live

Discover Elle and Teddy's Story

With an Instagram following of nearly 100k, Elle's journey of learning to navigate through life following the loss of her son Teddy just three days after birth has captured the hearts of the nation.

Elle's passion for her home became her lifeline and, with a little help from the adorable Boris the Pug, she has now written a beautiful book detailing her experiences of living a motherhood she simply never expected.

Ask Me His Name is a moving account of Elle's pregnancy, Teddy's life, and what happens when a mother leaves a hospital with empty arms. In the UK, 1 in 4 pregnancies end in premature death, but conversations about the heartbreakingly frequent issue of baby loss are few and far between.

A portion of the proceeds from the sale of this book with be donated to the charity, Tommy's. Shop via Give as you Live and you can raise a further donation for FREE for your chosen charity.

Wear an Official Pin

Support the week by raising awareness with an official Baby Loss Awareness Week pin badge. Proceeds from each sale are used by the charity you choose to purchase from, and will be spent on the important work they carry out.

Don't forget to share your pictures with the pin badge to show your support and help raise awareness one ribbon at a time. Simply post a photo wearing your pin badge on Facebook, Twitter or Instagram and use the hashtag #BLAW2018.

 Click here to choose your charity and buy your pin.

Shop the M&S BLAW Range

Marks & Spencer colleague Amy Mott has designed this beautiful woman's t-shirt to help break the silence and raise awareness of baby loss, priced at just £9.50. There's also a memory candle for just £6. In addition, M&S will also be donating £15,000 to help support Baby Loss Awareness Week.

Shop via Give as you Live and you'll also raise an additional free donation for the charity of your choice.

Raise vital funds for free with Give as you Live

  • One of the easiest ways in which you can raise funds and support a charity this Baby Loss Awareness Week is by signing up to Give as you Live for free and using our website or app when you shop online. When purchasing items through Give as you Live a percentage of each purchase will go to your chosen Baby Loss charity – you can see exactly how much each retailer will give back to charity on our website.

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