Back to business after the IOF National Convention

Last week the charity team headed down to London for the IOF National Convention, and it was one of the busiest years yet!

Our Founder Polly Gowers had a speaking slot on the first day, talking about Generation Y (those born between early ‘80s and late 2000’s) and how charities can future proof their fundraising. For more of an insight on this topic, the report can be downloaded here.

iof-stand-christmas-treeThe team were pleased to catch up with lots of different charities, all of which were keen to learn more about our Christmas campaign which was launched at the event. They all hung their details on our giving tree with the hope of winning the prize draw.

The winning charity of the £100 donation were RNIB, here’s what they said when we contacted them:

“We are so pleased to win the donation, huge thank you to the Give as you Live team! The Christmas grotto and giving tree at the IoF National Convention inspired me to think about RNIB’s Christmas plans and our future campaigns with corporate partners. We think this could become a great partnership and earning opportunity for RNIB. We’re looking forward to seeing the results of working with Give as you Live in the coming months.” Sian Daw, Corporate Partnerships Officer.

50% of all online shopping is done during the Christmas period, which is why we’re planning well in advance this year. If you work for a charity that is keen to incorporate Give as you Live into your communications this Christmas, please register for the campaign by emailing You can also download the Christmas Marketing Guide from the toolkit here.