Barnardo’s: A real win-win scenario

Stephen Noble (Barnardo's)

When I’m having a tough day and perhaps tempted to think my luck’s out, I remind myself that I won first prize in Barnardo’s workplace lottery last year (£750). It helped pay for my family’s Christmas! Plus I was able to donate a portion to a local Barnardo’s project. Better still; in March 2006 I got five Lotto numbers (winning over £1,000). The odds of this outcome from just one line of numbers are an eye-watering 55,000 to one. So that’s pretty lucky! Since, I have twice had four numbers in the last two years – and just this week I’ve won small Lotto prizes in two consecutive draws. Hardly life-changing of course, but not bad from a meagre investment of £2 per week.

So, due to my good fortune, it’s fair to say I was already a satisfied Lotto player. But now I am even more engaged because I have just found out that purchasing my tickets online can directly benefit Barnardo’s at no cost to me! It turns out the National Lottery is one of more than a thousand online retailers participating in Give as you Live™. This is a simple yet brilliant new way that I can raise funds online for Barnardo’s vital work to help vulnerable children who may otherwise be forgotten at – I repeat – no cost to me.

While I have always kept my gambling habits under control (honestly!), I have to say that Give as you Live™ is highly addictive – in a good way. For example, I was gutted to realise that had I started using the Give as you Live™ App sooner, I could have generated funds for Barnardo’s when I booked a week’s stay in a holiday cottage back in January.

In short, I have particular interest in two aspects of fundraising. One is raising money for Barnardo’s to help transform young lives. Give as you Live™ lets me do that with ease by just continuing my normal lifestyle. The other is the much wider and tougher challenge of increasing the UK’s overall level of charitable giving; something that has not happened for decades. The really clever thing about Give as you Live™ is that it achieves this too by simply reallocating to charities some of the vast online marketing spend already committed by retailers. Please Give as you Live™ today. I can’t think of a reason not to!

Stephen Noble
Head of Corporate Relationships
Barnardo’s