British families fork out more than two and a half months’ salary on summer break

London (01 June 2016) – The average British family will spend two and half months’ wages on their summer holiday, according to new research by shopping website with a heart, Give as you Live.

A family of four will spend an average of £1,074.40 per person on an annual break – the equivalent of two and a half months’ pay after tax, based on the average permanent wage of £26,411 in the UK.*


Glasgow £1,922.97

Nottingham £1,395.08

Sheffield £1,375.93

Manchester £1,238.95

Liverpool £1,090.43

Southampton £1,059.09

Oxford £1,121.88

Newcastle £1,036.25

London £1,032.58

Cardiff £1,003.33

Bristol £984.38

Leeds £859.38

Birmingham £843.57

Norwich £812.90

Coventry £790.32

Aberdeen £475

More than a third (35%) said having enough money is the hardest part of booking a summer holiday, while a quarter (26%) thought deciding where to go is the most difficult choice. Women (38%) were more likely to feel having enough money is the hardest part of booking a summer holiday, compared to men (30%).

Across the nation

Among cities in the UK, Glaswegians are the biggest spenders among us, splashing £1,922.97 per person on summer breaks, and reporting 24% of spend more than £5,000 on their summer holiday.

Glasgow holiday-makers were leagues ahead in their spending of second place Belfast (£1606.82) and third place Nottingham (£1395.08).

While many cited having enough money or choosing where to go as a holiday challenge, those in Birmingham (15%) and Nottingham (21%) say getting time off work is the hardest part of booking a summer holiday. Cardiff residents (24%) however, said finding the best deals is the hardest part of booking a summer holiday.

Hey (young) big spender

It seems the idea of being broke at university is a myth, with the young among us reportedly spending the most per person on their summer break.

Those aged 18 to 24-years-old said they spend an average of £1,350.83 on their usual summer holiday, and feel deciding where to go is the hardest part of booking a summer holiday (30%).

However, that figure dropped to £758.66 per person among 25 to 34-year-olds – the lowest in the age groups queried, where 44% said having enough money is the hardest part of booking a summer holiday.

These results come from a survey by Give as you Live of more than 1,000 consumers across the UK, who were asked about their summer holiday plans.

Greg Hallett, Managing Director, Give as you Live commented, “We all need a well-earned summer break, and British families are certainly splashing out for their getaways. While most holidays are worth every penny, sites such as can lower the burden by helping you find great deals and book leisurely trips through travel companies such as, Expedia and British Airways. The best part? You’ll also raise money for your chosen charity when booking.”

Every purchase bought via Give as you Live, generates a percentage of the purchase value which is donated to the charity of the shopper’s choice. This all happens at no extra cost, as Give as you Live makes the donation on the shopper’s behalf from the commission paid by the retailer.

To date, Give as you Live has helped to raise over £7 million for UK charities. Every registered UK charity can benefit, and more than 4,000 online retailers are taking part, including Tesco, John Lewis, Selfridges,, and many more.

For more information about Give as you Live, please visit: