Charity spotlight: Samaritan’s Purse

Samaritan's PurseThis week, our charity spotlight falls on Samaritan’s Purse.

Find out more about the organisation and what kind of benefits they get from being a part of Give as you Live below.

Founded: 1970

What they do: Samaritan’s Purse is a Christian Relief and Development Charity.

Average shopper value: £5.27/month

Recent initiatives: You may well be familiar with “Operation Christmas Child,” a Samaritan’s Purse shoe-box gift-giving project. Thousands of churches, businesses and schools throughout the UK take part every year.

What they have to say: “What I love about Give as You Live is that as our supporters shop on the internet, the projects of Samaritan’s Purse are benefiting, and lives are being transformed right around the world! What a great idea – why didn’t anyone think of it before?”

Promoting Give as you Live: Simon Barrington, Executive Director of the charity, has recorded a video above telling people about his personal experience using Give as you Live, and how much money he has raised in the last few months.

He also encourages supporters to follow his lead, sign up, and start shopping to raise funds for the charity at no extra cost.

Video content is a great new tool for charities to communicate with supporters, and brings the message to life. Samaritan’s Purse plans to share this video through its social media channels, as well as by emailing staff and supporters. If you represent a charity, you can find ready-made resources – just access your marketing tools here.