ChildHope tackle child exploitation with Give as you Live funds

ChildHope is another forward-looking charity that has taken Give as You Live on board as an important additional funding stream. Their work with vulnerable children living and working on the streets of Africa, Asia and South America needs every penny it can get to continue its innovative projects to prevent child abuse and exploitation.

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Pamela Atherton Vass, Digital Marketing and Events Officer for the charity explained why they think it’s so effective, “So many people shop online now.  Give as you Live is an easy way to do your ‘bit’ for charity without spending extra pennies. It’s great!”

ChildHope promote Give as You Live in many ways including:

  •  Website homepage – their new website will have a permanent section for Give As You Live
  •  Google ads
  •  Social media sites
  • Ebulletins
  • Printed newsletters
  • A bespoke Give as you Live homepage

Funds raised from Give as You Live and their other activities such as an online shop goes “to help transform the lives of street and working children in Africa, Asia and South America: ensuring they can build a life away from the dangers of the streets, and get back into education and a safe community.”

The charity was established in 1989 with initial support from UNICEF, Save the Children (Sweden) and others. It started by responding to street children’s immediate short term needs such as food and shelter.  Now it also works on tackling the root causes of poverty and injustice such as  reducing child labour in Peru and in Ethiopia stopping early marriage.

“We would love all our supporters to use Give As You Live and it is so easy to get started and use,” says Pamela Atherton Vass.

If you represent a charity and would like to know more about the Give as you Live marketing resources, please visit www.give.as/charity 

For more information about ChildHope please visit their website.