Civil Society highlights increased fundraising from Give as you Live

Our CEO, Polly Gowers, was featured in Civil Society yesterday in an article looking at the increased fundraising that Give as you Live unlocks for charities:

Given that, according to Forrester research £50bn is currently being spent online, Everyclick estimates that Give As You Live could raise £1.25bn in 2011 alone, assuming the average affiliate commission rate of 2.5 per cent.

“We are boosting consumer uptake via a number of marketing initiatives. These include campaigns with charities, media partners and directly to consumers through social medial channels. We are also continuously working on increasing the number of retailers on board, which is currently over 1,300 and growing every week.”

You can read the full article on Civil Society »