Have you started thinking about your marketing strategy for this year yet? More and more people are shopping online for everything from everyday purchases to gifts to booking holidays. You can turn a percentage of this into money for your charity by encouraging your supporters to shop through Give as you Live.
Give as you Live works with thousands of leading stores that donate to charity a percentage of everything that your supporters spend online at no extra cost to the shopper.
We can help you share Give as you Live by supplying you with marketing campaigns which have been designed to engage your supporters, regardless of their online shopping habits or the channels through which you communicate with them. These include a personalised Just by Shopping Online campaign, the ‘new for 2014’ Travel campaign as well as a suite of mini seasonal campaigns and helpful marketing calendars.
The personalised Just by Shopping Online campaign includes an Introduction E-mail, a bespoke Give as you Live webpage, Facebook posts and an e-news insert. The bespoke campaign will include your imagery, message and logo.
New for 2014, we’re introducing a charity Travel campaign. Why? Because holidays, flights and travel are one of the simplest, quickest ways for you to secure large donations from a single purchase, so by promoting travel you could double your Give as you Live donation total for 2014. The collateral includes everything you need to promote travel in 2014 throughout the seasons. There are e-mails, Facebook posts, tweets, A5 leaflets and e-mail headers and footers.
A suite of mini seasonal campaigns will be available in your marketing toolkits and sent weekly within your marketing resources e-mail. These e-mails enable you to encourage your supporters to shop through Give as you Live on key shopping dates such as Valentine’s Day, Easter or Halloween.
To register for your weekly resources please e-mail email@example.com.
It’s one thing having all this lovely marketing collateral, but it’s another knowing when to use it. So, we’ve put together helpful marketing calendars to help you make the most of you Give as you Live Campaigns.
You’ll receive the 12 month overview calendar with the delivery of your campaigns, with detailed mini calendars sent out quarterly.
The mini campaign and calendars will be provided automatically through your toolkit, but please register for your bespoke Just by Shopping online and Travel campaigns.
To do so, please e-mail us at firstname.lastname@example.org