The Give as you Live Key To Success!
Did you know, on average customers need to see seven pieces of marketing before committing to a purchase?
To put it into context your supporters may need to see seven types of Give as you Live messaging before signing up and raising free donations for your charity.
This means if you’re hoping to attract your supporters into using Give as you Live just by putting up some posters or sending one email you probably won’t get the results you were hoping for!
To help you out, we’ve put together some top tips on helping you promote Give as you Live to your supporters and stick to the marketing rule of 7.
1. Your unique link
Simply log in to your charity admin page and find your unique Give as you Live join page link. When spreading the word to your supporters you'll need to include this link as it will direct people to your Give as you Live webpage where they will automatically be signed up to support you. If you just send them to our home page they will have the opportunity to choose any charity, so make sure you're sending them to your dedicated sign-up page.
2. Set a target
Print off the target poster from your marketing toolkit, set a target of how much you would like to raise in 2019 and put it up in the office. This way you and your colleagues will have a constant reminder of what you are working towards.
3. Add a banner to your website
Either on your homepage or under the fundraising section of your website add a Give as you Live banner that links through to your Give as you Live webpage. This is one of the easiest things to do as once you have done it you don’t have to worry about it again. You could also direct your supporters to this page in news stories, and directly from emails.
4. Email your supporters
If you don’t tell your supporters about this great way of fundraising for your charity how will they know it is there? Including Give as you Live regularly in your e-news is a great way of reminding your supporters to shop online through us. You can also send regular thank you emails to your supporters that are using Give as you Live to remind them how much the funds will help the charity.
Log in to the charity admin page and request a supporter report to see who your shoppers are and how much has been raised!
5. Get social
Your online supporters are more than likely to be the ones who shop online too. Regular weekly posts on Facebook and Instagram and daily tweets on Twitter can help keep your online supporters engaged and remind them to keep shopping via Give as you Live to support your charity for FREE!
You can sign up to our fortnightly resources and we will send you weekly materials that you can copy and paste straight into your social channels, including optimised graphics. Using a scheduling tool like Tweetdeck or Buffer can be really useful as it allows you to schedule all your tweets in for the week and see how they have performed so you can check on what is working!
6. Offline works too
Posters and flyers up around your office/shop/site can help remind supporters as well as staff to click via Give as you Live before they purchase. They are also great to hand out at events, and are the perfect size to fit into fundraising packs! If you need anything else, just get in touch!
7. Get local businesses involved
Give as you Live is not just for your supporters – get your corporates and local businesses involved too. Corporates have a lot of internal purchasing to make, simply by shopping for all their business needs via Give as you Live means they will raise even more free donations for your charity!
8. Use our monthly seasonal campaigns
Our creative team have worked hard to produce your monthly campaigns that help promote Give as you Live. It mixes up the messaging around popular events in the year so you don’t sound repetitive when talking to your supporters.
The key to success with Give as you Live is to mix up the messaging and to continue to spread the word. If you are not reminding your supporters about Give as you Live they won’t know to sign up and use it to raise those much-needed donations.
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