The Hidden Millions. Part 2

Nearly half of Britons would buy more from a store that supports charity, says our latest survey

We recently “asked the audience” what they thought about retailers helping charities, and we are excited to reveal that…

  • Eight out of ten (79%) consumers believe that retailers should be doing more to support UK charities.
  • 83% of Britons said they’d like to select the charity that the retailer donates to on their behalf.
  • A staggering half (49%) of us would spend more money with a retailer, if they donated to a charity.
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With UK consumers spending on average £586.6m online every week in July 2013*,The majority (85%) of the younger generation (those aged 16-24) are far more likely to be influenced by the charitable side of retailers. More women (83%) than men (72%) believed that retailers should be doing more for charity.

Retailers have the potential to capture millions more in revenue and help UK charities. The majority of Britons (86%) said that supporting charity would give one retailer the edge over one who does not – meaning that the charity-supporting retailer is more likely to get their business.

These survey findings send a very strong message to retailers in the UK. Not only do shoppers want to see retailers support charities, but the perception that retailers are giving back to society actually impacts a shopper’s loyalty and amount they spend.

Give as you Live offers retailers a unique way to support UK charities. When consumers shop online using our platform, a percentage of their spend goes to charity, which comes via the retailer as part of their affiliate marketing spend. This is an easy and simple way of ensuring that retailers can start doing their bit for UK charities and not just relying on the UK consumers to do all the heavy lifting.


Our work with retailers is accelerating so if you have retailer connections that you would like to share please contact us so we can help expose more of the ‘hidden millions’ in the economy for UK charities.

To learn more about the ‘hidden millions’ follow @pgowers on Twitter.