Meet the people from our Donor Survey. This month: Neil

Digital donor NeilGive as you Live’s Donor Survey polled over 8,000 charity supporters in 2012, to investigate the way people give to charity online.

After crunching the results of the survey, we discovered many different types of online giver – and six key figures who kept appearing again and again.

We’ve already met affluent oldie Margaret, and Rachel from the squeezed middle. The third of key six Donor Survey personas to be put under the spotlight is Neil:

Neil – Young starters

18% of the respondents – 13.6% of the population

Neil is a young urbanite. He works in marketing for a medium-sized agency in the city, where he has worked since graduating from university. He lives the city life and is able to afford a high standard of living.

Neil enjoys nice restaurants, the theatre, weekend city breaks and skiing holidays. He also takes one long-haul holiday a year.

He is online all of the time, and uses his mobile device to access the internet when on the move. He has sponsored a number of his friends who are running marathons via online giving websites and has recently started donating via text message after seeing adverts during his commute.

He’s a high user of Facebook and Twitter where he follows his favourite journalists’ comments. Online he shops at Apple, Ted Baker, Urban Outfitters, Game, LoveFilm, Virgin Holidays, Ticketmaster and Amazon.

Neil is 25% more likely to use social media than Margaret.

If you represent a charity, you can download the full report here. We’re interviewing donors again in 2013 and inviting every charity to invite donors to take part to identify trends in donors’ giving as we move forward. Every charity that gets involved can request a bespoke report which gives a detailed breakdown of their donor activity.

Here’s an infographic which displays Neil’s information visually (click to enlarge):

Neil infographic Give as you Live donor survey