Quarter of Brits ain’t got that loving feeling this Valentine’s Day

valentineMore than a quarter of Brits (26%) who are in a relationship will spend nothing on their other halves this Valentine’s Day, according to new research commissioned by Give as you Live.

What do people expect on Valentine’s Day?

  1. A card – 55%
  2. Flowers  – 11%
  3. Chocolates – 10%
  4. A text – 4%
  5. An email – 3%

The ladies are the least romantic this Valentine’s Day with nearly a third (29%) of women in a relationship planning to shun gift buying this year, compared to 23% of men in relationships.

More than half of the people surveyed (52%) admitted to thinking that Valentine’s Day is a complete waste of money and was invented for consumerism.

Last-minute love

Leaving it late, 28% of gift buyers plan to buy their gifts a couple of days before, whilst a further one in ten (10%) will cut it even finer and buy presents on the day or on their way to see their partner.

However, 37% are more organised, purchasing their gifts between a week and a month in advance.

Romance regionalised

There will be wilting roses in Wales as Swansea was revealed to be the least romantic city, with 45% of people in relationships saying they had no plans to buy anything for their partners on Valentine’s Day.

Of those who do plan on buying Valentine’s Day gifts this year, the average spend is set to be £25.

The big spenders are in Leicester, with the average planned spend this year being £35, the highest in the country.

Those spending the least are people in Sheffield, with an average of £17 planned for Valentine’s Day gifts.

Steff Lewis, Head of Consumer Insights, Give as you Live commented, “It’s interesting to see many of us are leaving Valentine’s Day to the last minute. They are missing out on potentially massive savings by leaving their gift buying to the last minute. Furthermore, shoppers can use sites like giveasyoulive.com, where they can get deals from over 3,700 retailer but also raise a free donation for the charity of their choice. It’s a great way to share the love this Valentine’s Day.”