Technology can boost generosity, says Giving Green Paper

As part of the launch of The Big Society, the Government has launched the Giving Green Paper – a paper focusing on how to increase the current levels of giving, to make giving and social action the norm behaviour. Debate and questions following the Giving Green Paper will be introduced in a White Paper, to be launch in Spring 2011.

Government has realised that to encourage increased giving during strained financial times, opportunities to give must be made as ‘easy and attractive as possible’. Everyclick has been cited as an example of how Technology can boost generosity. Products like Give as you Live enable individuals to raise hundreds of pounds every year without giving or spending a penny more. Everyclick’s technology turns existing online behaviour into free fundraising opportunities.

And with Give as you Live about to launch weekly shopping deals available to supporters, giving just became that much easier. To see how easy it is to raise funds with Give as you Live read what Everyclick CEO and Founder Polly Gowers bought to raise £44 for The Starlight Foundation in just 4 weeks.

And to read the full Giving Green Paper, please click here