In this blog, we are investigating the topic of Corporate Social Responsibility and looking at the power that modern organisations have to be responsible citizens that preserve the world around them and support their communities. From charitable giving through to C02 reduction schemes and employee volunteering, today’s brands are influencing change with their CSR strategies. So which organisations are doing it particularly well? These recognisable brands have been flagged as leading the way in Corporate Social Responsibility best practices.
The leading companies are Google, Microsoft, Walt Disney and the Lego Group, according to research carried out by the Reputation Institution. In their CSR RepTrak 100 paper, which was released earlier this year, details of 170,000 ratings were provided, based on interviews with the public across countries that included the UK, Germany, Spain, France, Italy, Brazil, the USA, Russia, Canada, Japan, Australia, India, China, South Korea and Australia. The research allowed the top 100 organisations to be ranked by performance, demonstrating which businesses and organisations the public find to be the most reputable.
Each organisation featured was assessed against three core components. The workplace element assesses the value and fairness of the employer’s rewards for its employees along with equal opportunities and wellbeing initiatives. The second measure was citizenship, which measured how well each brand supported charitable causes and directly supported positive influences in society whilst taking responsibility for the environment. The final measure was governance, which looked at the transparency and openness of the organisation along with its fair business practices and ethical behaviour.
In order of ranking, the top ten organisations in the report were as follows:
The Lego Group (https://www.lego.com/en-gb/aboutus/lego-group)
Walt Disney Company (https://thewaltdisneycompany.com/)
BMW Group (https://www.bmwgroup.com/en.html)
Robert Bosch (https://www.bosch.com/)
Rolls Royce Aerospace(https://www.rolls-royce.com/products-and-services/civil-aerospace.aspx)
Each of these businesses is leading the way in meaningful strategies that genuinely give back to the communities and environment around them. All are involving their employees in coming up with ways to better run the business so that it supports stakeholders and the environment whilst minimising wasteful business practices and seeking to extract maximum social value from business operations.
The new approach to doing business signals a real paradigm shift in the way that brands go about seeking a sustainable competitive advantage. The old mantras of maximum profit and minimum cost are gone, and today’s customers are far more inclined to build long-term relationships with brands that share their values and which communicate these shared values through digital channels. This builds relationships between the brand and the customers that use it, signalling the benefits of choosing those products and services, which extend far beyond the core offer itself
Is your business doing enough to hit your CSR goals?
Give as you Live is now working closley with businesses of all shapes and sizes to help them acheive their CSR goals, in particular their internal fundraising for charity.
Give as you Live provides a free Fundraising Hub – essentially a singular platform to encompass a business’s internal fundraising entirely. Our mission is to provide a platform for businesses where anyone within the business can easily keep track of internal fundraising, engage employees with the chosen charity and empower employees to get involved with free fundraising initiatives.
We strongly believe the better the engagement with employees and the charity the greater the involvement and subsequently the funds raised. We also know that some businesses do not have the time, money or workforce to put together such a platform, which is why we are offering this platform to businesses for free!
From one page employees will be able to learn more about the charity and the partnership, view a live total of what has been raised, make direct donations, raise funds through shopping with Give as you Live, and set up fundraising pages.
Want to find out more information or would like to see how such a Hub would look? Simply register your interests and our Account Manager, Ashleigh Green, will be in touch.