A third of us are now donating via mobile devices, reveals Give as you Live

In a similar survey in 2013, one in 10 of respondents said that text was their preferred method of donation.

Digital channels are beginning to outpace more traditional forms of giving. Nearly two thirds of us (61%) now donate online through giving websites, while half of Brits (50%) still donate to charity using direct debit payments.

These results come from Give as you Live’s shopper insight study, a sample of 4,000 shoppers from Give as you Live’s 60,000 strong shopper base, who were asked about their digital charity support.

The study revealed that more than half (55%) of people follow their favourite charities on Facebook, 30% follow them on Twitter. Just 10% use YouTube to keep up to date with their charities, while one in five (19%) follow a charities blog/website for updates.

The Top 10 UK Charities By Facebook Likes

Charity Name: The Church of Jesus Christ of Latter-Day Saints
Number of Facebook Likes: 1,328,147

Charity Name: Imperial Cancer Research Fund
Number of Facebook Likes: 1,154,094

Charity Name: Cancer Research UK
Number of Facebook Likes: 1,153,497

Charity Name: Dogs Trust
Number of Facebook Likes: 784,426

Charity Name: Help for Heroes
Number of Facebook Likes: 554,234

Charity Name: MacMillan Cancer Support
Number of Facebook Likes: 545,643

Charity Name: RSPCA
Number of Facebook Likes: 545,643

Charity Name: Marie Curie Cancer Care
Number of Facebook Likes: 543,345

Charity Name: British Heart Foundation
Number of Facebook Likes: 285,665

Charity Name: NSPCC
Number of Facebook Likes: 278,838

“Charity donations are rapidly going digital with mobile phones and online giving being two of the most popular ways for consumers to donate to charity. Unlike payroll giving and direct debit, many online and mobile donations can be one offs; for example, texting in to support a national campaign like Red Nose Day or sponsoring a friend. The challenge charities now face is finding creative ways to ensure these channels provide regular and dependable funds.”

Further insights revealed that people in the UK support an average of three charities a year, with 40% of people in the UK now supporting five or more charities in one year.