Fashion Targets Breast Cancer #WearYourSupport


Fashion Targets Breast Cancer celebrates its 20th anniversary this year, having raised over £14 million to fund pioneering research.

Featuring the latest looks hand-picked from the high street’s biggest brands, and fronted by some of fashion’s leading names, the campaign brings us together to take a stand and wear your support for pioneering breast cancer research.

Wear your support

Thanks to incredible research, more people are surviving breast cancer than ever before. More than 80% of women with breast cancer are still alive five years after diagnosis but around 50,000 women are still diagnosed with breast cancer each year.

That’s why we continue to stand together – scientists, stylists, models, mothers, sisters and celebrities. United by fashion. United against breast cancer. For the last 20 years, and until the fight is over.

#WearYourSupport with the latest looks from this year’s collection and take a stand against breast cancer.

Celebrities who have shown thier support:

So why don’t you go glam, feel the summer vibes or bring out your vintage side – whatever your look, you’ll be helping to stop breast cancer and save lives.

Give as you Live is supporting #WearYourSupport! Here’s few of our retailers who are involved:







The signs and Symptoms of breast cancer:


Can you feel a lump? Either in the breast, upper chest or armpits.
Is there a lumpy area? Or unusual thickening of the breast tissue that doesn’t go away?
Is there any unusual pain? Either in part of the breast or the armpit.


Any change in size or shape? For example, one breast might become larger or lower than the other.
Any change in skin texture? Such as puckering or dimpling of the skin of the breast.
Any change in colour? For example the breast may look red or inflamed.
What about the appearance or direction of the nipple? For example, one might become inverted (turned in) when it normally points out.
Any unusual discharge? One or both nipples might have a discharge.
Any rash or crusting? Of the nipple or surrounding area.


Is anything unusual? If so, get it checked out by your doctor ASAP.