Social Media is an integral part to our business , it allows us to share information with users and charities alike, sustaining our relationship with them and keeping them involved with our products.
With over 1,600 retailers now on board, Give as you Live continues to grow month on month and so does our social media community:
• In the past month our Facebook users have risen by 280%
• We’ve seen an increase of 80% of blog views
• Our Twitter users have doubled in the past few months
We ran a Twitter Party where people were encouraged to tweet about Give as you Live using the hashtag #xmastips:
• Within an hour, almost two million (1,945,462) impressions were achieved, with 1,040 participants in the conversation
• Thirty minutes into the hour-long Twitter Party, #xmastips was trending worldwide at number two
• @giveasyoulive received over 200 direct tweets and over 100 additional followers
We designed an infographic to show how much a different Christmas shoppers could make for charities if they shopped online:
• The infographic was published by the Guardian online
• On Visual.ly, the infographic has receievd over 200 views
One of our biggest achievements this year is partnering with Vogue for Online Fashion Week:
• All purchases made through VOGUE.CO.UK during online fashion week will raise money for charity
• This will be coupled with a Social Media strategy and pin point a new audience with Give as you Live.
• This means more users, which means more money raised for charity, which is what we are always striving to do.
Not only do we strive to raise the maximum amount possible for the charity, but we also look after our users:
• On Facebook and Twitter we are always sharing great offers from our retailers
• If there’s a sale on, we’ll be sure to share it with our network
• On our blog, we offer Gift Guides and share new stores and information, which have been optmised for social sharing
• Our Try it and Win competition let people give feedback to us over Facebook, Twitter and our blog, with over 150 entries and comments coming in via social media