WDC, Whale and Dolphin Conservation
Charity representative name:
What Give as you Live resources do you use to promote this way of fundraising to your supporters?
We use the bespoke digital marketing package in a number of ways. Firstly we tweet a link to our page through @adoptadolphin as it’s mostly UK followers and that will usually get picked up by our global @whales_org Twitter stream and re-tweeted.
The Facebook stories are also really useful and we post these on the UK-centric WDC Scottish Dolphin Centre page and also on the global WDC page. It’s always great to have a different range of stories across all our social media platforms that our supporters can get involved in.
I’ve used Give as you Live copy worked into a news story in a recent monthly e-newsletter out to our dolphin adopters, along with a link to the introductory video because I think that’s a really great resource. It’s fun, personal and really brings home the ‘it’s easy and free’ message.
How do Give as you Live funds help your charity?
Give as you Live is a fantastic source of unrestricted income. So money raised can help anything from a tiny project educating children in an Amazonian village on how to protect the river dolphins, to campaigning to get Sir Richard Branson to stop Virgin Holidays promoting trips to SeaWorld where orcas are kept captive and made to perform tricks.
WDC works towards a world where all whales and dolphins are safe and free so we will fight to protect not just species and populations, but individuals too such as the young orca, Morgan, currently held in captivity at Loro Parque in Tenerife.
What do you aim to achieve with Give as you Live?
It’s important to empower people; to help them understand that they can make a difference even if they’re not hugely wealthy or immediately powerful politically. Little things add up to big things and even if you’re on a tight budget, you can still donate to WDC’s work every time you shop online, at no extra cost. I think that can give someone a real sense of belonging and of making a contribution to a better world, whatever their circumstances.
Do you have any plans for communicating Give as you Live in the future?
I’m currently working on integrating a Give as you Live page into our website which is being redesigned as I type! I’m also putting together an e-newsletter to introduce Give as you Live to all our supporters (who are very web-savvy) and will be including more information in our quarterly magazine, Whale & Dolphin.
Do you think other charities would benefit from fundraising through Give as you Live?
Easy answer – yes!
If you are from a similar charity and want to register for Give as you Live for free, please give the team a call on 0800 883 8450