How wildlife trusts are raising money using Give as you Live

nwtCharity name:
Northumberland Wildlife Trust

Charity representative name:
Joanne Marwood

How do you promote Give as you Live to your supporters?
We make use of the weekly resources GAYL send on a Monday – they’re great for creating quick Facebook posts and Tweets. We also use the text and images provided to send to our supporters in our monthly e-newsletters, include their images (with links to our dedicated page on the GAYL site) on our website, and also promote via our quarterly members’ magazine.

How the Give as you Live funds help the charity?
GAYL funds are a source of unrestricted income for the Trust, and have been used across a diverse range of projects, from tree planting on our reserves to running education sessions in schools.

What you aim to achieve with Give as you Live?
In an age where use of digital technology and online shopping are at an all-time high, we think it’s important that people still feel able to support local charities like us. We aim to promote Give as you Live as a fantastic, free tool which easily helps people to connect with our charity and support our work, while they are spending as they normally would online. We would like to see our supporters grow through this resource month on month, to secure greater funds for the Trust and raise awareness of our wildlife conservation work.

Any plans you have for 2014 to keep the communicating about Give as you Live going forward:
We are prioritising increasing our digital presence in 2014, so plan to include promotion of GAYL as much as possible. Particularly we are using scheduled Tweets to reach the right people at the right time, and are also looking at new channels to connect more people with our charity. The new GAYL toolkit provided, with NWT-branded images, web banners and text has given us the inspiration we need!

Do you think other Wildlife Trusts  would benefit from fundraising through Give as you Live?
We absolutely think that other Wildlife Trusts could easily benefit from fundraising through Give as you Live. It’s easy to promote, and the team provide all the support you need, generating personalised campaigns, links and messages to help you promote as far as possible.

“Using Give as you Live is such a great opportunity to support a favourite charity, at no extra cost to yourself, and the potential for charities to generate significant unrestricted income is huge. Just a little effort each week, to promote the tool and direct people to your dedicated page on the website, can easily result in more supporters month-on-month. The personalised content is so valuable to us, and little extras like the suggested Tweets and content for e-newsletters is ideal, saving us time and meaning we can focus more on promoting the messages.

Danielle, our Account Manager, has been a fantastic support helping NWT make the most of Give as you Live, and has given us so much advice and help, from creating NWT-branded campaigns to providing activity reports so we can monitor our growth.

Online shopping is at an all-time high, and we think it’s important that people can feel empowered to support local charities like us. Give as you Live is the tool that enables people to do this easily, from home or work, without having to go the extra mile. And those people who use Give as you Live, and see the online retailers they use donating a percentage of their spend to us, are great ambassadors for Give as you Live and for our charity. It’s a no-brainer really – we’re reaching and influencing more people who can easily support our work, at no extra cost to themselves, and we benefit from the unrestricted income and awareness that using Give as you Live generates.” – Joanne Marwood

If you are from a similar charity and want to register for Give as you Live for free, please give the team a call on 0800 883 8450