What women really want this Valentine’s Day

wwrw1Liberated British ladies are twice as likely as men to buy alcohol, adult toys and satisfying experiences* for their lover, with 66% of Valentine’s Day buyers being women,  according to new research we conducted.

Last Valentine’s Day, 66% of adult toys and ‘experience’ buyers were women, compared to just 33% men. And when it comes to the booze, a whopping 70% of the purchases were from women and just 30% men.

By contrast, genteel British gents are a massive six times as likely to buy flowers and three times as likely to buy jewellery for their beau. Of the flower-buyers last Valentine’s Day, an overwhelming 9 in 10 (87%) were men, with just 1 in 10 (13%) women. Two thirds of those buying jewellery were men and just one third women.

These results come from a survey of over 2,000 people across the UK, who were asked about the way in which they shop for Valentine’s Day.

Whilst the chivalrous chaps seem happy to shower ladies with more typically romantic gifts like flowers and jewellery, girls just want to have fun – opting for “get involved” gifts like alcohol, adult toys and experiences.

Gendered gifts: who buys what?

Product Men Women
Adult toys 33% 67%
Alcohol 30% 70%
Experiences 33% 67%
Flowers 87% 13%
Jewellery 72% 28%
Chocolate 55% 45%

Polly Gowers OBE, CEO and Founder of Give as you Live, commented: “British women clearly know what they want – and they’re not letting unimaginative boyfriends, partners and husbands get in the way! Boys, take note – flowers and chocolates are great, but on Valentine’s Day, women are looking for ‘shared experiences’.”