Engaging your Senior Management – Do’s and Don’ts for your Business Giving

Do you feel the business you work for could do more for charity? Has charitable giving always taken a backseat in your business and senior management have not been actively involved? As explained in some of our previous blog posts, workplace giving can have a huge impact on engagement, productivity, business profile and retention. We have put together some simple Do’s and Don’ts when engaging senior management with corporate giving.

Do: Have an honest conversation about the underlying drivers, goals and value of your workplace giving program, in particular, relating to the corporate culture you are trying to shape.

Don’t: Limit their involvement to sending emails asking employees to give to a cause so the company can hit a target. Find ways for your senior team to meaningfully interact and show they care about what their employees care about. Speak to your charity contact about this, they are there to help!

Do: Encourage the Senior Management to lead the way when it comes to workplace giving. Some of the most successful programs are driven from the top.

Don’t: Force participation. In the same way that employees don’t want to feel coerced to give, neither does management. Start simple.

Do: Provide opportunities for both your management team and employees to give time and money to the cause. That will help you create meaningful connections that positively impact their view of the company — which in turn helps attract, retain and motivate them.

Do: Learn what charities or causes are close to the hearts of management, they are more likely to be engaged and lead if they are passionate about the outcome

When your management truly understand the potential impact (both social and business), your company will give higher priority and resources to building a culture of giving, and your program will be better positioned for success.

Whether you are just starting your giving programme or if you already have a well established programme in place, Give as you Live is offering business access to a free bespoke Fundraising Hub.

The Fundraising Hub is one simple platform to encompass your business’s internal fundraising in its entirety. Our mission is to provide a platform for businesses where anyone within the business can easily keep track of internal fundraising, engage employees with the chosen charity and empower employees to get involved with free fundraising initiatives.

We strongly believe the better the engagement with employees and the charity the greater the involvement and subsequently the funds raised. We also know that some businesses do not have the time, money or workforce to put together such a platform, which is why we are offering this platform to businesses for free!

From one page employees will be able to learn more about the charity and the partnership, view a live total of what has been raised, make direct donations, raise funds through shopping with Give as you Live, and set up fundraising pages.

Want to find out more information or would like to see how such a Hub would look? Simply register your interests and our Account Manager, Ashleigh Green, will be in touch.

Click here to register interest >

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