Technology is the key to successful fundraising in the charity sector says Race Online 2012

Race Online 2012 is a fantastic initiative – it challenges everyone to make the UK the first nation in the world where everyone can use the web. Supported by the Government and led by digital entrepreneur Martha Lane Fox, the initiative has already helped to get more than 1.7 million people online.

Most recently Race Online 2012 reported on the benefits of technology for the charity sector. In their ‘Survive & Thrive’ casebook they look at how a variety of charities are using technology to achieve fantastic results. Survive & Thrive acknowledges the demands placed on the third sector through current funding shortages, and illustrates how technology can enable charities to reach more supporters and crucially tap into an additional fundraising stream.

The Race Online 2012 casebook highlights that 58% of the UK population shops online, but only 7% of people give to charity online. This is where Give as you Live can make an impact. Through this online app, anyone who shops online can give to their favourite cause, without spending any more than they usually would. For Everyclick, technology is the enabler but it is what charities do with it that will make the real difference. We are supporting charities along that journey.

  1. avatar

    petercrowe

    22 March, 2011 at 09:15

    Online fundraising has done wonders. Everyboby can participate in fundraising via internet.

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