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Why A Charity Corporate Partnership Is Essential For Your Business

Tired of the same old marketing strategies and want to make a real difference while giving your business a boost? Buckle up, because a charity corporate partnership might just be the power-up your business has been waiting for!

In this guide, we'll explore 10 reasons why your company should consider a corporate charity partnership, and how Give as you Live Corporate can help.

What are the benefits of a Charity Corporate Partnership?

1. Recruitment Benefits

Today's employees, especially millennials, crave meaning beyond a paycheck. They seek work that aligns with their values, whether that's sustainability, social justice, or community development, allowing them to make a difference.

Charity and Corporate shaking hands.

Supporting charities and offering benefits such as volunteer days or the ability to fundraise for charities from your business’ campaign page, will help attract new employees.

2. Retention

Beyond attracting new employees, retaining them can be crucial for building a high-performing workforce. Just like businesses appreciate loyal customers with retention offers, providing employees with ways to get involved with non-profit work can help keep existing employees engaged.

With Give as you Live Corporate, you can match donations made to your business campaigns. This is a great way to keep your employees happy and show that you care about doing good.

3. Enhanced Marketing and Customer Loyalty

Ethically conscious consumers want to spend their money with ethical businesses that share their values. By having a charity corporate partnership, you will attract greater loyalty and repeat business.

Give as you Live Corporate offer a sustainable way to fundraise with our always-evolving, fully digital platform. With our free marketing toolkit, we provide you with the tools you need to promote your fundraising too!

4. Competitive Advantage

There are endless benefits of a charity corporate partnership, from workforce skill development to morale-boosting activities, it can all give your business a competitive edge. A well-planned SR, ESG or B Corp initiative can be a game-changer for your business.

“Introducing our corporate partners to the Give as you Live platform has been transformational for our fundraising. The easy-to-use platform coupled with a wide range of fundraising functionalities and expert support gave us the confidence that our corporate partners would be in the best position to hit their ESG initiatives and maximise the funds and awareness raised for the charity”

Alex Bassan, Head of Business Development, The Change Foundation.

5. Brand Enhancement

Modern, successful businesses need their brands to stand for more than just catchy ads. Partnering with a charity that aligns with your brand and business values can help showcase a more genuine and beneficial side to your brand, extending beyond mere product attributes.

For help choosing your CSR Charity Partner, see here.

6. Leadership Benefits

Business leaders can gain valuable skills through charity corporate partnerships. They may face new challenges in unfamiliar markets, learn about unique partnership models, or be able to test their creativity during resource-constrained projects.

7. Morale and Motivation

Employees naturally feel motivated when they can get involved with a cause they care about alongside their day jobs. This could involve volunteering or online fundraising initiatives. People find meaning and fulfilment in contributing to good causes, and charity corporate partnerships facilitate this.

Asda employees holding a bucket of donations for their Tickled Pink campaign.

Asda is a great example of boosting employee morale while giving back. They utilised the split donation feature on our Campaign Pages and have raised thousands for Breast Cancer Now and CoppaFeel!

8. Team Building

Beyond supporting valuable causes and fulfilling your SR, ESG, or B Corp initiatives, a charity corporate partnership can unlock powerful team-building experiences that drive employee engagement and productivity.

Here's why it's a win-win:

  • Unite your team around a meaningful cause they passionately connect with.
  • Foster collaboration while working towards a common goal.
  • Build trust and communication through shared challenges and successes.

9. Skill Exchanges

Charity corporate partnerships can facilitate skill exchanges between businesses and charities. Managers or experts can be paired up, allowing for cross-fertilisation of ideas, skill development, and innovation that benefits both your business and the charity

10. Business Opportunities

Collaborating with a charity may lead to new market opportunities, allowing your business to expand into new areas, products, or services. This opens doors for commercial growth alongside the charitable impact, further solidifying your reputation in your chosen field.

As you can see, the potential benefits of choosing a charity partner are vast. So what are you waiting for? Start exploring the possibilities today and embark on an exciting and mutually beneficial relationship with a charity this year.

What is Give as you Live Corporate?

Give as you Live Corporate allows you and your employees to raise donations for charities. You can choose from 200,000+ UK charities, from large national charities to more local causes.

Once registered, you can access a full suite of materials in your toolkit to promote your fundraising campaign across your business including posters, banners, Donate Buttons and more!

Offers, donation rates and participating stores are correct at the time of writing and are subject to change. Please visit the Give as you Live Online website for the most up to date information.

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