Recent donations for us
Shop online and raise money for The Gen Initiative Limited
Give as you Live Online is the free and easy way to raise money for The Gen Initiative Limited when you shop online with 6,000+ stores.
From holidays and travel, to clothing and gifts, you can raise hundreds of pounds from your everyday shopping, all at no extra cost to you.
Simply sign up for an account and start shopping to make a difference for The Gen Initiative Limited!
How to start raising for us
We have over 6,000 stores involved
Visit the store via our website or App, then shop as normal
There's 6,000+ ways to raise
Here are just some of the stores partnered with Give as you Live Online.
Sign up and start shopping today!
£28 million and counting
Give as you Live members have raised over £28 million for 40,000 UK charities so far.
Join 400,000+ members
Join the growing community using Give as you Live Online to support their favourite charity.
There's no catch - it's just an easy way to raise with your online shopping.
Great idea! Love this idea knowing I've helped raise some money for doing what I enjoy most... shopping!
who supports Age Uk Boston And South Holland and has raised £0.23 Sam,
Would recommend. website easy to navigate. Would recommend to others wanting to help a favourite charity.
who supports Action for M.E. and has raised £0.29 Susan,
I buy stuff on line all the time - a win-win as far as I am concerned.
who supports WILTS & BERKS CANAL TRUST and has raised £0.23 Allan,
Love it! I love being able to help a charity when I'm doing normal shopping, I only wish I could raise more!
who supports Cats Protection and has raised £2.21 Lauren,
Great that it raised some money for my favourite charity. Easy peasy lemon squeezy!
who supports Leicester Deaf Action Group and has raised £0.26 Tony,
Great way to raise funds for a favourite charity. The reminder banner is useful once you have it.
who supports Rare Breeds Survival Trust and has raised £1.80 Robin,
Great concept, easy to use, we love it, works perfectly so long as I remember.
who supports 21 And Co and has raised £0.67 Rachael,
Super way to give. We particularly like it as it includes a wide range of charities and not just the main/big ones.
who supports City Of Sanctuary and has raised £0.30 Maria-Kassandra,
Great causes website. Glad it helps me raise money for the charity I want.
who supports Saint Mary And Archangel Michael Coptic Orthodox Church and has raised £2.10 Michael,
This is an excellent system to allow donations through online spending with popular retailers.
who supports CAFOD and has raised £0.18 James,
Give as you Live Online generates charitable giving from your everyday shopping. Our retail partners value your loyalty. We enable their "thank you" to be your donation to your chosen charity.Find out more or watch our 60 second video
You can support any of our 200,000+ UK charities.
Our charities range from big national charities to local schools, churches and social groups.
As a "thank you" for sending them sales and customers, our stores pay us a commission. We use this commission to make a donation to your chosen charity.
You don't pay anything extra for your shopping, the donation is made at no extra cost to you.
It's also completely free for your charity. There are no joining or payment fees for them, so 100% of the donation will reach the charity.
We pay donations raised through shopping to your charity every three months providing over £15 has been raised. If your charity hasn't reached £15, donations will roll over until they do and then get paid in the next quarter.
You can view the status of every donation within your account. A donation will typically move from 'pending' to 'approved' to 'paid' over the course of a few months.
We donate 50% of the commission we receive, with the other 50% used to fund the on-going development of Give as you Live Online, which is free to all charities and members.
All donation amounts we display represent the amount the charity will receive - a 5% donation means a 5% donation!
Ready to start shopping and raising?
Sign up today and shop for The Gen Initiative Limited!Support us, it's free