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Raise up to £265.00

Donation rates

£25.00 Monthly Policy Cost £5 - £9.99
£40.00 Monthly Policy Cost £10 - £14.99
£77.50 Monthly Policy Cost £15 - £24.99
£100.00 Monthly Policy Cost £25 - £34.99
£130.00 Monthly Policy Cost £35 - £44.99
£135.00 Monthly Policy Cost £45 - £59.99
£175.00 Monthly Policy Cost £60 - £79.99
£265.00 Monthly Policy Cost £80 - £99.99

Shop and raise money for charity with Aviva Life Insurance deals

Give as you Live Online is the free and easy way to raise money for a charity of your choice when you shop online with 5,500+ stores.

Protect your loved ones with Aviva Life Insurance from as little as £5 per month. Aviva's Life Insurance Plan is rated 5 stars by Defaqto, a financial information business. It costs just £5 a month, and you could get £165,000 of cover for less than £10 a month, terms and conditions apply*

• A quote takes minutes and with more than 73% of applicants receiving an instant decision** it's easy to apply.

• Here to protect your loved ones with 98.6% of our life insurance claims paying out in 2019***

• If you need critical illness or joint cover too, the total premium will qualify for a cashback in line with the rates shown.

• If you're an existing customer, you could be entitled to a 10% reward discount

How it works

Sign up

Choose a charity and enter your details


We have over 5,500 stores involved


Visit the store via our website or app, then shop as normal


We make a free donation to your charity - how?

Important information

• This price is based on cover for 32 year old non smoker and for a term of 20 years.

*Cashback is payable after your sixth monthly premium has been received. The cashback amount is based on the monthly premium taken out for example £75+ per month will earn you £480 in cash back.

**From 1st January 2020 - 19th March 2020, an average of 73.1% of Aviva's Life Insurance Plan customers (including individuals on joint policies) received an instant decision based solely on the health and lifestyle information they provided.

*** In 2019 we paid almost £982m in individual protection claims to more than 26,500 customers and their families.

T&C's apply: Available for customers with an existing Aviva branded product. For the Life Insurance Plan, a minimum premium applies. This discount might be removed or changed at any time.

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Got questions? Here's what we're asked most

Select a question on the left to view its answer.

Give as you Live Online is a free and easy way to raise money for your favourite charity, just by shopping online.

Once you've signed up, you can browse our website for the store you want to shop with. Click 'shop & raise' to go to their website, then continue to shop as normal.

We'll then email you within 1-7 days to let you know how much you've raised.

You can support any of our 200,000+ UK charities.

Our charities range from big national charities to local schools, churches and social groups.

The donation amount varies from store to store. Most of the time you raise a percentage of what you spend - between 1% and 10% - whilst sometimes it's a fixed amount.

With some stores there are different rates or restrictions depending on what you buy - you can see more information on each store's page on our website.

Yes! You don't pay anything extra for your shopping, the donation is made at no extra cost to you.

It's also completely free for your charity. There are no joining or payment fees, so 100% of the donation will reach the charity.

We pay charities once a month via our payment technology partner, Stripe.

You can view the status of every donation within your account. A donation will typically move from 'pending' to 'approved' to 'paid' over the course of a few months.

As a "thank you" for sending them sales and customers, our stores pay us a commission.

We use this commission to make a donation to your chosen charity.

We donate 50% of the commission we receive, with the other 50% used to fund the on-going development of Give as you Live Online, which is free to all charities and members.

All donation amounts we display represent the amount the charity will receive - a 5% donation means a 5% donation!