Action Medical Research approaches 80 shoppers

This week our charity spotlight is on Action Medical Research. Since they started actively promoting Give as you Live at the start of the Summer, their shopper numbers have increased month-on-month.

The charity is well on its way to raising £3,000 through Give as you Live, which is fantastic. Last month their value per shopper was £16.39, quite a way above the average across all shoppers of £2.10.

It’s great to see Give as you Live is starting to tap into those ‘hidden millions’ and becoming a regular giving stream for the charity. And all through online shopping, without the supporters paying out of their own pockets.

  • Action Medical Research have a total of 71 shoppers
  • Their shopper value is £16.39 a month, considerably higher than the average of £2.10. If they can keep this up, together their existing shoppers are already worth over £1,000 a month to the charity
  • Give as you Live is featured on the homepage of their website, and they also have a Give as you Live webpage on the site
  • They have sent various campaign emails to their supporters
  • They have had a Give as you Live staff day

Catching the Give as you Live bug!

Sharon Heathcote, Relationship Fundraising Manager at the charity, is impressed with how the staff members at the charity have taken to Give as you Live:

“Give as you Live has really taken off for the charity in the past few months. We held an inspiring GAYL day with a visit from the GAYL team complete with scrummy cupcakes.

“This had some brilliant results and encouraged many staff members to sign up. With the GAYL bug now truly catching on we are well on our way to raising £3k to date! And with Christmas on its way, this is only going to get bigger. All this at no extra cost to our supporters, fantastic!”

What is the charity all about?

Action Medical Research is the leading UK-wide medical research charity dedicated to helping sick babies and children. One of the more recent successes contributed to the development of cooling therapy for newborn babies suffering from oxygen shortage.

What the research means to Sophie and her family

Like most babies, little Sophie (see photo, above left), loves nothing more than a cuddle… but for mum Natasha, the cuddles are all the more precious as she wasn’t able to hold her baby until she was five days old.

Sophie’s birth had complications which led to her being starved of oxygen. She was born blue and totally unresponsive.

Doctors decided to try a revolutionary therapy to reduce the risk of brain damage for Sophie – her whole body was cooled down. By cooling the body to reduce brain temperature, doctors can alter the chemical processes that lead to brain damage. The baby is cooled then gradually warmed again.

“She was just coming alive”

Natasha said: “It was eight hours after birth before I saw Sophie. We couldn’t hold her but we could put a hand on her head and her tummy but not for too long as it warmed her up. Her skin was very cold to the touch…

“When they warmed her up it was like she was just coming alive. She was moving her hands and feet and looking around and it was such a huge change in her. She was five days old when I finally held her and has made great progress ever since.”

The charity is celebrating 60 years of vital research in 2012. Earlier this year, Meridian News featured Sophie in the opening sequence:

In the UK each year, more than 1,000 newborn babies are likely to lose their life or be permanently disabled after suffering brain injury due to oxygen shortage. Action Medical Research has invested around £1 million during the last 20 years into key projects that have helped to develop cooling as a breakthrough therapy for babies.

However, there is still much progress to be made and that is why the charity is continuing to fund the next stages of research to build on this pioneering therapy.

If you would like to support Action Medical Research, sign up for Give as you Live here, and starting shopping online to raise important funds for them – without spending a penny more.