Chugged Off: Brits lose patience with street fundraisers

Of those of us who do stop for street fundraisers, commonly known as ‘chuggers’, the average person is only willing to give up just under three minutes of their time before walking away.

According to the research, a third (30%) of us are only willing to speak to street fundraisers for a maximum of 2 minutes, with 1 in 10 (13%) willing to give up between 2 and 4 minutes of their time. An altruistic minority, 2% of the population, is willing to speak to a street fundraiser for 10 minutes or more.

Give as you Live, which commissioned the study, is an award-winning shopping and price comparison website that enables people to raise money for their favourite charity through shopping online. Common reasons given by respondents for not stopping for chuggers include ‘being too busy’, ‘fake friendliness’ and concerns over how fundraisers are paid.

Annabelle Risdon, Head of Charities at Give as you Live, said: “Brits are known for our almost legendary patience – but things are clearly changing. It’s a shame that our hectic lifestyles have led to a hardening of attitudes towards charity on the high street. Third sector organisations looking to future-proof their fundraising need to invest in methods that map onto current social behaviour, taking into account the fact that people clearly want to shop on their terms and support the charity of their choice.

“With Give as you Live, you can shop whenever and wherever you want, comparing prices to save money and supporting the charity of your choice at the same time – for no extra cost”, added Annabelle.

The East Midlands – hard and fast

Cities in the East Midlands have the hardest attitude to street fundraisers, with 6 in 10 (57%) of people in Leicester never stopping to speak to a chugger. In Nottingham, the average person who does stop for a street fundraiser will only give 2 minutes and 3 seconds of their time – the least amount of time of any city in the UK.

Chuggers seeking a warmer reception should head to Liverpool, where a mere third (34%) of sociable Scousers will never stop for a street fundraiser. The average Liverpudlian will give over 3 minutes of their time (3 minutes 4 seconds) to a charity fundraiser on the street.

With Give as you Live, consumers compare prices and then shop through any of the 3,500 partner retailers, with a percentage of their spend going to the charity of their choice. Shoppers don’t have to spend a penny more as it’s the retailer who makes the donation.

To date, Give as you Live has helped to raise over £4.9 million for UK charities. Every registered UK charity can benefit; and over 3,500 online retailers are taking part, from Tesco to Amazon, Selfridges to, and many more.

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About Give as you Live

Give as you Live the shopping and price comparison site with a heart.

With over 3,500 of the world’s biggest retailers gathered in one place and with exclusive deals on offer to registered users, shopping through Give as you Live is both smart and socially conscious.

From supermarkets, to travel agents, to dating sites, Give as you Live is growing every day, with each new retailer bringing more products and exclusive deals to the site. In addition to the likes of Amazon, Expedia, John Lewis, iTunes, and, the most recent retailers to sign up include ASOS, Argos, eBay and EDF Energy, with the full list available at

How do the charity donations work?

Every time a consumer shops through Give as you Live, a percentage of their purchase value is donated to the charity of their choice, or if they have no preference, to Give as you Live’s charity of the month. This all happens at no extra cost, as Give as you Live makes the donation on the shopper’s behalf – paid for out of the commission they receive from the retailers.

Over 50,000 shoppers have spent more than £40 million through Give as you Live since 2010, raising more than £4.9 million for charity. Any UK charity can benefit, as well as a number of schools and social clubs.

Getting started

The best way to Give as you Live is to shop through the website – – where you can compare prices and get the cheapest deal on hundreds of thousands of good; anything from the latest tech to chocolates, holidays and even your weekly shop.

Just type the name of whatever you’re looking for will bring up into the search bar and, hey presto, you’ll see all the retailers that stock it and at what prices. You’d be amazed at the savings you can make. Search terms can be as broad as ‘coffee machine’, ‘chocolate’ and ‘family games’.