One in ten (11%) of us have taken part in a charity challenge, such as the ALS ice bucket challenge or #nomakeupselfie, and didn’t donate!
- Scotland are the most charitable with only 1% admitting to not donating post-challenge
- Londoners are the worst with close to a fifth (23%) doing a challenge and then not donating.
In the gender stakes, men are marginally better at ensuring they donate, with 9% admitting to not donating post-challenge, compared to 11% of women.
- One in ten have also knowingly put foreign money into a charity tin.
- 6% have lied to friends and family about how much money they’ve donated to charity in the past year.
A fifth of Brits post about their charitable work and donations on social media sites.
The main reason for sharing charity endeavours online is to generate more publicity for the charity, stated 81% of Brits. However, a quarter (24%) admit they use social media to boast about how charitable they are.
These results come from a survey of 1,198 people across the UK, who were asked about their giving habits. Commissioned by Give as you Live.