Despite summer having finally decided to make herself known to parts of the country this week, we can’t help but hear the faint jingling of sleigh bells. For so many people it feels odd, if not downright wrong, to be talking about Christmas when summer has just started, but for us, we know how important Christmas is for charities.
Last year, we saw our biggest spike in shopper activity over the Christmas period. By planning ahead, even in July, you can ensure that some of that spike ends up as money raised for your charity.
£7.9bn was spent shopping online in December 2011 that could have raised money for charities.*
If you would like to turn your supporter’s Christmas shopping into additional donations for your cause, please email firstname.lastname@example.org. We’ll be in touch and begin to create a bespoke marketing plan for your charity.
*Source: Cap Gemini IMRG Jan 2012