We’re always interested to hear about new trends in charitable giving, especially when technology is involved. So, we’re thrilled to hear that Scottish giving is being spurred on by young people (aged 18-24) due to advances in technology. These are the results of a recent study by Action for Children.
Results revealed that technology has impacted the amount of money donated for one in three young people over the past five years, with 54% being encouraged to give by accessible services, such as online giving. This news is extremely promising for innovations such as Give as you Live, which allows you to give, simply by shopping online.
Technology is so key to giving, that a third of young people would give to a different cause if they couldn’t use it, which would drastically impact charities that don’t get on board with the technology trend and instead, stick to more traditional ways of fundraising. However, with Give as you Live, you can donate to any UK charity, regardless of whether they are promoting technological ways of giving or not. Digital donations are big business for the charity sector right now and we’re excited to be a part of it.