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£18.52 Digital (Annual)
£5.29 Digital (Monthly)
£24.07 Full Access (Annual)
£4.55 Full Access (Monthly)
£18.52 Print (Annual)
£5.29 Print (Monthly)

Which? offers, voucher codes and free donations

Give as you Live Online is the free and easy way to raise money for a charity of your choice when you shop online with 6,000+ stores.

Which? is the UK's consumer champion. They've been testing products for more than 60 years, and are experts at rating services too. As an organisation they're not for profit and have no hidden agenda - they work entirely on behalf of the consumer as a powerful force for good, here to make life, simpler, fairer, and safer for everyone.

They have no owners, shareholders, or government departments to answer to and don't accept freebies from product manufacturers or retailers, so their test results are 100% genuine because they can't be influenced by third parties. This makes Which? a widely trusted brand that millions of people turn to for expert and impartial advice.

  • Which? shows subscribers the best consumer products and services to buy, and the ones to avoid, so they don't waste their money
  • They buy and independently lab-test products for the way people use them in real life, so their test results are practical and 100% genuine
  • They test and rate thousands of products and services every year to help subscribers make informed buying decisions.
  • Subscribers can access all our product test results and Best Buy and Don't Buy recommendations online to make choosing quick and easy.

How it works

Sign up

Choose a charity and enter your details


We have over 6,000 stores involved


Visit the store via our website or app, then shop as normal


We make a free donation to your charity - how?

Deals, offers and voucher codes

The UK's consumer champion. Subscribe to Which? and start shopping smarter!

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Important information

Donations may only apply to the sale price and not include VAT, delivery and other such costs. Please do not use voucher codes from other websites as this may affect your donation.

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Got questions? Here's what we're asked most

Select a question on the left to view its answer.

Give as you Live Online is a free and easy way to raise money for your favourite charity, just by shopping online.

Once you've signed up, you can browse our website for the store you want to shop with. Click 'shop & raise' to go to their website, then continue to shop as normal.

We'll then email you within 1-7 days to let you know how much you've raised.

You can support any of our 40,000+ UK charities.

Our charities range from big national charities to local schools, churches and social groups.

The donation amount varies from store to store. Most of the time you raise a percentage of what you spend - between 1% and 10% - whilst sometimes it's a fixed amount.

With some stores there are different rates or restrictions depending on what you buy - you can see more information on each store's page on our website.

Yes! You don't pay anything extra for your shopping, the donation is made at no extra cost to you.

It's also completely free for your charity. There are no joining or payment fees, so 100% of the donation will reach the charity.

We pay charities once a month via our payment technology partner, Stripe.

You can view the status of every donation within your account. A donation will typically move from 'pending' to 'approved' to 'paid' over the course of a few months.

As a "thank you" for sending them sales and customers, our stores pay us a commission.

We use this commission to make a donation to your chosen charity.

We donate 50% of the commission we receive, with the other 50% used to fund the on-going development of Give as you Live Online, which is free to all charities and members.

All donation amounts we display represent the amount the charity will receive - a 5% donation means a 5% donation!